Which component of health communication involves media and written materials?

The aspect of health communication that involves media and written materials is primarily found in health promotion. This component focuses on creating awareness and encouraging individuals and communities to adopt healthy behaviors. It utilizes various forms of media and written materials—such as brochures, advertisements, social media campaigns, and public service announcements—to disseminate information effectively to a wide audience.

Health promotion aims to inform and positively influence the health choices of individuals by enhancing knowledge and motivating them to engage in health-improving activities. This process often makes use of strategically developed content that is clear, accessible, and relevant to the target audience, ensuring that the message resonates and encourages positive health outcomes.

In contrast, health literacy pertains to an individual's ability to obtain, process, and understand basic health information, which is more about the receiver's capabilities rather than the communication methods. Health policy refers to the guidelines and regulations governing healthcare practices but does not specifically deal with media or written communication strategies. Health education focuses on teaching specific health topics and does involve communication but does not emphasize the breadth of media and materials to the same extent as health promotion.